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Butternut AI uses a multi-step guided wizard to transform your ideas into professional, SEO-optimised blog posts. This process begins by defining the intent of your article within the DescribeBlog component.

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Defining blog topics and SEO keywords

The foundation of your article is built on the specific topic and keywords you provide to the AI.
  • Blog topic (idea): Enter a clear description of what the blog is about in the IDEA text area. This becomes the primary context for the AI “professional blog writer assistant”.
  • SEO keywords: Provide a comma-separated list of keywords. These guide the AI in generating five SEO-friendly title suggestions and help ensure the content is discoverable by search engines.

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Setting brand voice and context

To ensure the blog aligns with your business identity, you can customise tone and brand integration.
  • Brand context: Toggle whether the AI should include your Organisation Name (org_name) and specific business context in the generation.
  • Brand voice: Select from a multi-select list of tones to define how the article reads, including:
    • Friendly
    • Professional
    • Witty
    • Heartfelt
    • Educational

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Targeting specific audiences

Style targeting helps narrow the focus of the blog to reach a specific demographic.

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Gender and age

  • Gender: Male, Female, or Both
  • Age groups: 18–25 up to 45+, or select All for broader reach

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Location targeting

For region-specific businesses, use the tag-based interface to add multiple locations. This helps the AI make the content more locally relevant.

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Cost and next steps

  • Credits: Starting the blog creation process debits 1 AI credit from your account balance.
  • Workflow: After submitting these details via POST /article-details, the system proceeds to Step 2 and generates five unique title suggestions (with SEO explanations) that you can review or regenerate.

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Analogy for AI blog creation (Freelance journalist)

Think of this process as briefing a freelance journalist:
  • Providing the topic and keywords is like giving them the headline and the research notes.
  • Selecting the brand voice is like telling them whether to wear a suit (Professional) or a t-shirt (Friendly) while writing.
  • Defining the audience and location is like handing them a map and a photo of your ideal customer so they know exactly who they are speaking to before they ever put pen to paper.