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Generating a new website with Butternut AI is a streamlined process that uses your specific business context to build a tailored online presence. This guide covers how to define your brand, choose a design direction, and select the right structure for your needs.

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Defining brand identity and business context

The first step in creating your website is providing the AI with the core identity of your business.
  • Brand name (organization name): Provide your official brand or site name. This name is used to populate headers, footers, and brand-specific copy throughout the site.
  • Industry keywords: Enter keywords or a short description that explains what your business is and what it offers. These keywords act as the foundation for the AI to:
    • Generate relevant text
    • Select appropriate template sections
    • Fetch high-quality images from the platform’s image pool

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Setting design direction and page structures

To ensure the website matches your aesthetic preferences and functional requirements, you can specify the look-and-feel and the specific pages you need.

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Design direction

You can define a design direction to influence the mood of the site. For example:
  • Minimal
  • Luxury
  • Premium
  • Dark
  • Editorial
The AI uses this direction to choose consistent colours, typography, and a cohesive visual theme for all generated pages.

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Requested page structures

If you have a specific layout in mind, you can define a requested structure. For example:
  • Home + Services + Pricing + Contact
The generator will prioritise these page types so the navigation matches your needs.

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Choosing your website type

Butternut supports two primary website formats depending on your marketing goals:

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What happens after you click Generate?

  • Instant access: The system creates a website record and returns a usable site almost immediately, allowing you to enter the editor while the AI continues its work.
  • Background progress: For multipage sites, a background job continues to generate the additional sections and pages you requested. You’ll see navigation and content populate progressively as the AI finishes each section.
  • Completion: Once the background work is finalised, the site is marked as complete and the AI-generated content is ready for your final edits in the dashboard.

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Analogy for website generation (Professional architect)

Think of the AI generator as a professional architect:
  • Defining your brand and keywords is like handing the architect your business card and a list of services.
  • Setting the design direction is like telling them you want a “modern glass office” or a “cosy wooden cottage.”
  • Choosing between multipage or landing page is like deciding if you need a full office complex with separate rooms for every department, or a single high-tech studio where everything happens in one open space.
Regardless of the size, the architect ensures the foundation and style are perfectly aligned with your brand.