Defining brand identity and business context
The first step in creating your website is providing the AI with the core identity of your business.- Brand name (organization name): Provide your official brand or site name. This name is used to populate headers, footers, and brand-specific copy throughout the site.
- Industry keywords: Enter keywords or a short description that explains what your business is and what it offers. These keywords act as the foundation for the AI to:
- Generate relevant text
- Select appropriate template sections
- Fetch high-quality images from the platform’s image pool
Setting design direction and page structures
To ensure the website matches your aesthetic preferences and functional requirements, you can specify the look-and-feel and the specific pages you need.Design direction
You can define a design direction to influence the mood of the site. For example:- Minimal
- Luxury
- Premium
- Dark
- Editorial
Requested page structures
If you have a specific layout in mind, you can define a requested structure. For example:- Home + Services + Pricing + Contact
Choosing your website type
Butternut supports two primary website formats depending on your marketing goals:| Feature | Multipage website (default) | Landing-page-only |
|---|---|---|
| Structure | Includes a Home page plus several supporting pages. | A single, long-scrolling page (Portfolio or Lead Magnet style). |
| Core pages | Services, About/Clients, Contact, and Blog. | None (all content exists in sections on the home page). |
| Section count | Varied across multiple pages. | Typically 5–8 focused content sections (Hero, FAQ, Testimonials, etc.). |
| Legal pages | Automatically generates Privacy Policy and Terms & Conditions. | Standard legal pages are typically omitted in the single-page flow. |
What happens after you click Generate?
- Instant access: The system creates a website record and returns a usable site almost immediately, allowing you to enter the editor while the AI continues its work.
- Background progress: For multipage sites, a background job continues to generate the additional sections and pages you requested. You’ll see navigation and content populate progressively as the AI finishes each section.
- Completion: Once the background work is finalised, the site is marked as complete and the AI-generated content is ready for your final edits in the dashboard.
Analogy for website generation (Professional architect)
Think of the AI generator as a professional architect:- Defining your brand and keywords is like handing the architect your business card and a list of services.
- Setting the design direction is like telling them you want a “modern glass office” or a “cosy wooden cottage.”
- Choosing between multipage or landing page is like deciding if you need a full office complex with separate rooms for every department, or a single high-tech studio where everything happens in one open space.