Analytics

Track website visitors and behavior using Google Analytics and Google Tag Manager.

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Prerequisites

• Paid subscription (not available on free plan)
• A Google Analytics and/or Google Tag Manager account

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How to access

Navigate to Dashboard → [Your Website] → Analytics.

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Set up Google Analytics

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Step 1: Get your Analytics ID

1. Go to Google Analytics
2. Create an account/property for your website
3. Copy your Measurement ID (format: G-XXXXXXXXXX)

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Step 2: Add the ID in Butternut

1. Expand Google Analytics
2. Paste the ID into Google Analytics Id
3. Click Update

Supported formats:

• GA4: G-XXXXXXXXXX
• Universal Analytics: UA-XXXXXXXXX-X

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Step 3: Verify installation

1. Open Google Analytics → Realtime
2. Visit your website in another tab
3. You should appear as an active user

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Set up Google Tag Manager

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Step 1: Get your GTM container ID

1. Go to Google Tag Manager
2. Create an account/container
3. Copy the Container ID (format: GTM-XXXXXXX)

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Step 2: Add the ID in Butternut

1. Expand Google Tag Manager
2. Paste the ID into Google Tag Manager Id
3. Click Update

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Step 3: Configure tags in GTM

In Google Tag Manager, add and publish tags for:

• Google Analytics
• Google Ads
• Meta/Facebook Pixel
• Any other tracking tools you use

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Completion status

The dashboard may show completion counters like:

• Google Analytics: 1/1 completed when configured
• Google Tag Manager: 1/1 completed when configured

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Troubleshooting

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Not seeing data in Google Analytics

• Wait up to 24–48 hours for processed reports (Realtime should be immediate).
• Confirm the ID is correct (no spaces).
• Ensure your website is published/live.

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“Website not live yet”

Some dashboards prompt you to subscribe/publish before analytics will collect reliably. Last updated: January 2026
Version: 1.0