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Configure your website for better search engine rankings and visibility.

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Prerequisites

  • Paid subscription
  • Recommended: a custom domain linked (for full SEO controls like robots.txt/sitemap)

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How to access

Navigate to Dashboard → [Your Website] → SEO.

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What’s automatically optimized

Butternut automatically handles many SEO fundamentals, including:
  • Mobile optimization
  • SSL (after domain linking)
  • Performance best practices
  • Optimized images
  • Schema markup
  • Semantic website structure
  • SEO-friendly AI content patterns

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SEO controls

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Robots.txt

Robots.txt tells search engines what to crawl/index. How to edit:
  1. Expand Robots.txt
  2. Update the content
  3. Click Update
Default example: 
User-agent: *
Allow:/*
Disallow:
Sitemap: https://yourdomain.com/sitemap.xml
Common use cases:
  • Allow all: Allow: /*
  • Block a page path: Disallow: /private-page
  • Block all: Disallow: /
Note: This typically requires a linked custom domain.

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Sitemap.xml

Sitemaps list your site’s pages for search engines to discover. How to edit:
  1. Expand Sitemap.xml
  2. Update the XML
  3. Click Update
Example structure: 
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://yourdomain.com</loc>
  </url>
  <url>
    <loc>https://yourdomain.com/about</loc>
  </url>
</urlset>
Note: This typically requires a linked custom domain.

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Google verification (Search Console)

  1. In Google Search Console, add your website.
  2. Choose HTML tag verification.
  3. Copy the verification ID (the value inside content="...").
  4. Paste it into Google verification ID.
  5. Click Update, then return to Search Console and click Verify.

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Pages metadata

For each page, you can edit:
  • Title (best practice: ~50–60 characters)
  • Description (best practice: ~150–160 characters)
How to update:
  1. Expand Pages Metadata
  2. Choose a page
  3. Edit Title and Description
  4. Click Update

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Best practices

  • Use unique titles/descriptions per page.
  • Include your primary keyword naturally.
  • Keep robots.txt simple; don’t accidentally block important pages.
  • Submit your sitemap in Search Console after domain setup.

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Troubleshooting

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“Domain linking required”

Some controls require a custom domain. Set up domains first in:

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Changes not showing in Google

  • Crawling can take 1–2 weeks.
  • Submit your sitemap in Search Console and be patient.
Last updated: January 2026
Version: 1.0